Rooted in the South. Crafted with love. Made to honor our Legacy, not just wear it.

The Journey The Collection

CHERISH. the real MASCOT TEE

CHERISH. the real WOMEN'S MASCOT TEE

CHERISH. the real RHYTHM DAD HAT

CHERISH. the real MASCOT TEE

CHERISH. the real WOMEN'S MASCOT TEE

CHERISH. the real RHYTHM DAD HAT

CAPSULE 2:

THE MONOGRAM

A year in the making: Capsule 2 of the CHERISH. the real collection is now LIVE. Discover the story behind the Monogram.

EXPLORE THE STORY

CHERISH. the real MONOGRAM SOCKS

CAPSULE 3:

THe Rhythm

CHERISH. the real Capsule 3 is a celebration of how far we’ve come, and the beat that carries us forward.

BEHIND CAPSULE 3

T-SHIRTS

SHOP NOW

Fresh off the porch

CATEAR BLOG POSTS

February 12, 2026

Deseri Kelley: Signature Bags and Legacy

Ownership. Craft. Modern luxury.

In this feature, we spotlight Read more

February 06, 2026

Christopher John Rogers: Color, Courage & Couture

Bold color. Southern roots. Unapologetic joy.

From Baton Rouge to the global fa...

Part 4: The Mascot

From Cat-ear to Kuh-teer, we’v...

What do you CHERISH?

CHERISH. the real is about honoring what matters. Read our latest post and share ...

Account

laTEST DROPS

CHERISH. the real MASCOT TEE

CHERISH. the real WOMEN'S MASCOT TEE

CHERISH. the real RHYTHM DAD HAT

CHERISH. the real MASCOT TEE

CHERISH. the real WOMEN'S MASCOT TEE

CHERISH. the real RHYTHM DAD HAT

THE MONOGRAM

THe Rhythm

SHOP NOW

Fresh off the porch

Deseri Kelley: Signature Bags and Legacy

Christopher John Rogers: Color, Courage & Couture

Part 4: The Mascot

What do you CHERISH?

Country/Region

Country/Region

laTEST DROPS

CHERISH. the real MASCOT TEE

CHERISH. the real WOMEN'S MASCOT TEE

CHERISH. the real RHYTHM DAD HAT

CHERISH. the real MASCOT TEE

THE MONOGRAM

THe Rhythm

SHOP NOW

Fresh off the porch

Deseri Kelley: Signature Bags and Legacy

Christopher John Rogers: Color, Courage & Couture

Part 4: The Mascot

What do you CHERISH?